For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.
 

Our Mission

To be the most trusted and valued service-driven insurance company.

Our Values

Our commitment to you is to be fair, helpful and caring, and to provide ease and convenience when working with us. We strive to provide you industry-leading service, an exceptional claims experience and products that build long-term relationships.